Education is at the core of Pomona Venture's mission to inspire entrepreneurship at the Claremont Colleges. In our community where students aren't primarily focussed on starting up companies, we've found it imperative to offer different platforms for students to 'get a feel for' entrepreneurship. 'Startup Claremont' envelopes our educational efforts including our successful speaker series that has been conducted for multiple years, as well as our product development workshop series that we initiated in Fall 2016.
Workshop 1: Ideation and Exploring the Problem Space
What is entrepreneurship? Is it only for people who are interested in business or consulting, or are does it reach a wider audience? Pomona Ventures debunks the myth that entrepreneurship is not for everyone and shows how the tools of entrepreneurship can be used in everyday life and any line of work.
Workshop 2: Understanding Your Customer and Product Differentiation
Students always generate great ideas for a startup….but then what? This workshop teaches how to use consumer preferences to transform any startup idea into an innovative solution. Students learn about helpful tools for researching ideas, finding the right consumer wave, and making a product stand out in the noise.
Workshop 3: Creating a Minimum Viable Product
How does a researched idea turn into a tangible product? This workshop teaches how to use the minimum amount of time and resources and to test a hypothesis. Students learn what is a MVP, why startups care about them, see historical examples of good and bad MVPs, and spend time working on their own startup idea.
Workshop 4: Case Study of Student-Led Startup
It is too often students don't get their hands dirty in their education. This workshop invites students to learn about a current student startup and be an active participant in understanding the company's biggest problems and diving deep into a potential company pivot, current marketing and expansion strategies, as well as team dynamics.
Workshop 5: Raising Capital for a Startup
Sometimes VC's are not the only ways new founders fund their startup. Guest lecturer and Pomona alumni Matt Thompson, Senior Vice President of Skyview Capital, explains the difference between multiple funding sources, such as family, angles, and VC's, when is the best time to raise capital, and the current ecosystem of LA investors.